Signature Analytics

Track the performance and reach of your email signatures across the organization. Analytics provide insights into signature deployment, impression counts, and link click-through rates for promotional banners and campaigns.

Note: Analytics are collected from server-side signature deployments via Exchange transport rules. Client-side signatures are not tracked.

Analytics Dashboard

Impression Tracking

By Template

Track how many emails each signature template is applied to:

• Compare volume across different templates
• Identify which departments send the most external email
• Monitor signature deployment coverage

By Time Period

View signature impression trends over time:

• Daily, weekly, and monthly impression counts
• Identify peaks in outbound communication
• Correlate with business events and campaigns

Link Click Tracking

Track clicks on links embedded in email signatures:

• Website links — Clicks to company website
• Social media links — Clicks to LinkedIn, Twitter, etc.
• Campaign banners — Clicks on promotional banners
• Event links — Clicks to event registration pages

Campaign Performance

When running signature-based marketing campaigns:

• Track click-through rate per campaign
• Compare performance across different banner designs
• Measure engagement by department or user group
• A/B test different signature layouts

Best Practices

• Monitor coverage — Ensure all outbound email has signatures applied.
• Track campaign ROI — Use click data to measure signature campaign effectiveness.
• Review regularly — Check analytics weekly to identify deployment issues.
• Optimize content — Use click data to improve banner and link placement.

API Reference

GET /api/exchange/signatures/analytics Get signature analytics overview

GET /api/exchange/signatures/analytics/impressions Get impression data by template

GET /api/exchange/signatures/analytics/clicks Get link click tracking data

GET /api/exchange/signatures/analytics/campaigns Get campaign performance metrics