Signature Campaigns

Create and manage time-limited marketing campaigns that display promotional banners and content within email signatures. Campaigns allow you to leverage outbound email as a marketing channel with consistent branding.

Note: Campaigns are applied via Exchange transport rules and can be targeted to specific users, departments, or the entire organization.

Campaign List

Column	Description
Campaign Name	Descriptive name of the campaign
Status	Active, Scheduled, Paused, or Ended
Start Date	When the campaign begins
End Date	When the campaign ends
Target Audience	Users or groups the campaign applies to
Banner	Preview of the campaign banner
Clicks	Total click-throughs

Creating a Campaign

Campaign Details — Set name, start date, end date, and description.
Design Banner — Upload or design the campaign banner image. Include call-to-action text and destination URL.
Target Audience — Select which users, groups, or departments will display the campaign banner.
Placement — Choose banner position within the signature (above, below, or inline).
Preview and Activate — Review the campaign in context and activate.

Campaign Types

Product Launch

Promote new products or services through signature banners linking to product pages or landing pages.

Event Promotion

Drive registration for webinars, conferences, or company events with event banners and registration links.

Brand Awareness

Reinforce brand messaging, company values, or awards with banner advertisements in signatures.

Seasonal Promotions

Time-limited offers, holiday greetings, or seasonal messaging with automatic start and end dates.

Scheduling

Immediate start — Campaign begins as soon as activated
Scheduled start — Campaign begins on a future date
Auto-end — Campaign automatically deactivates on end date
Recurring — Set campaigns to repeat on a schedule

Best Practices

Keep banners small — Limit banner size to avoid inflating email size.
Use clear CTAs — Include obvious call-to-action text on campaign banners.
Set end dates — Always configure an end date to prevent stale campaigns.
Track performance — Review click-through rates to optimize future campaigns.

API Reference

GET /api/exchange/signatures/campaigns List all campaigns

POST /api/exchange/signatures/campaigns Create new campaign

PUT /api/exchange/signatures/campaigns/:id Update campaign

PUT /api/exchange/signatures/campaigns/:id/status Activate, pause, or end campaign